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Online Marketing Newsletter



The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business by Douglas H. Durrie,

The Financial Planner's Guide to Moving Your Practice Online: Creating Your Internet Presence and Growing Your Business by Douglas H. Durrie,
Packed with tips for finding and keeping clients through the Web, this is a soup-to-nuts marketing guide for financial planners who want to develop an Internet presence. From staking out a specialty to creating effective e-mail newsletters, The Financial Planner's Guide to Moving Your Practice Online takes advisers through every step, every consideration, and every precaution for navigating the uncertain seas of the Internet. This thorough, easy-to-use handbook is full of invaluable resources for planners striving to build their brand online. It includes chapters devoted to finding leading Web site developers, crafting an effective site design, and measuring and evaluating site traffic. Financial planners will also find invaluable information on how to prospect for clients through direct e-mail marketing, learn the pros and cons of Internet advertising venues, discover how to create a Web-based marketing campaign, and much more. Durrie details how planners can use databases to pool their efforts and mine more effectively for information. He also devotes a chapter to the crucial issue of regulatory compliance for financial planners marketing their practices on the Web. There isn't anything of its kind in the marketplace that is as practical, thorough, and useful for planners looking to integrate the Internet into their practices.
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1,001 Ways to Market Your Services: For People Who Hate to Sell by Rick Crandall,
1,001 Ways to Market Your Services: For People Who Hate to Sell by Rick Crandall,
Offers specific sales and marketing ideas for companies of all sizes and includes tips on using personal contacts, brochures, online marketing, trade shows, and newsletters to promote sales
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Online marketing - Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce.

E-marketing - E-marketing is a type of e-commerce that can be defined as achieving marketing objectives through the use of electronic communications technology such as Internet, e-mail, Ebooks, database, and mobile phone. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives.

Viral marketing - Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Edge of Chaos Online - Edge of Chaos Online (commonly referred to as "eoco") is a free multiplayer browser-based game, created as part of a marketing campaign for Independence War 2: Edge of Chaos in late 2001, by the now defunct The Vision Studios.



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